Event Strategy: Not for profit, but not for Loss Either!
Devising a strategy to commercialise events and ensure attendance, sponsorship and exhibitions continue to grow during the current economic climate. Youíll learn through case studies, how to devise innovative partnership models and reduce the cost of running events.
Successfully and Innovatively Acquiring and Retaining Members when Budgets are Tight Ė Individual Streams for Trade Associations and Professional Bodies / Individual Membership Organisations
This stream will address how you can communicate member benefits clearly to new and existing members as well as innovative strategies to grow your member base; such as identifying and recruiting from new demographics. Find out how best to communicate to know the minds of your members and how to use social media to engage with members.
Managing an Association on Limited Resources
As a smaller association, you have the great ideas, but simply donít have the time or budget to implement them. Weíve designed an entire stream to help implement the innovative ideas on limited resources. Find out how to manage a small budget, how to manage your time most effectively and prioritise value adding activities. Learn how to use social media to market events and raise the profile of your organisation in order to attract new members.
Growth and Diversification of Membership Bodies
Find out how to diversify and innovate products to bring in new income streams. Learn if internationalisation maybe the correct course of action for you, how to develop a suitable offering for international members, how to overcome cultural and language barriers and how to set up offices internationally.