Member organisations are faced with the great challenge of retaining and recruiting new members at a time of economic downturn. It’s even more important to prove the value of your membership package and deliver what members consider is worth the fee.

The UK National Associations Congress taking place on the 13th and 14th December in London will take you through innovative new ideas on how to prove the value of your membership package and grow your member base and ultimately revenues. 

Whatever your learning objective, this comprehensive event now with multiple streams, is guaranteed to offer educational and practical advice that can be implemented on return to the office.

Devising a strategy to commercialise events and ensure attendance, sponsorship and exhibitions continue to grow during the current economic climate. You’ll learn through case studies, how to devise innovative partnership models and reduce the cost of running events.

This stream will address how you can communicate member benefits clearly to new and existing members as well as innovative strategies to grow your member base; such as identifying and recruiting from new demographics. Find out how best to communicate to know the minds of your members and how to use social media to engage with members.

As a smaller association, you have the great ideas, but simply don’t have the time or budget to implement them. We’ve designed an entire stream to help implement the innovative ideas on limited resources. Find out how to manage a small budget, how to manage your time most effectively and prioritise value adding activities. Learn how to use social media to market events and raise the profile of your organisation in order to attract new members.

Find out how to diversify and innovate products to bring in new income streams. Learn if internationalisation maybe the correct course of action for you, how to develop a suitable offering for international members, how to overcome cultural and language barriers and how to set up offices internationally.