The International & European Associations Congress, the seventh in the series, takes place in July 2012 at the ACC Liverpool. Mark the date in your diary now for Europe's leading and largest association specialist congress with over 400 attendees.
"RAISING THE COMMERCIAL VALUE OF YOUR ORGANISATION"
Day 1 - Association Leadership Summit Day 2 - Commercialising your membership organisation
An association conference, which addresses the challengesof the economic environment, examining how associations can adapt to overcome those to raise the commercial value of their organisations for members and place their organisation on a sounder financial footing.
- Contribute and learn with your peers at the 3rd successful Association Leadership Summit on day one
- Learn how to successfully implement a more commercial approach on day two
- Discover how to generate and increase income in order to subsidise membership fees.
- Hear from speakers who have first-hand experience of commercialising their associations.
- Find out how to develop and exploit a commercial roadmap: delegates will conduct pre-event, at-event and post-event research and analysis to develop a bespoke 'Commercial Roadmap'.
- Exploit a plethora of online, at-event and offline networking opportunities with other UK associations facing similar challenges.
- Take advantage of an exhibition of the very latest offerings to UK associations that improve the commercial value of associations.
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- The design of the meeting is truly innovative allowing structured learning to take place alongside more ‘free style’ learning. The programme has been designed for you to learn from your peers as much as from the exceptional list of speakers.
- Real and useful networking has been built into the programme. You will be able to discuss what speakers have said with your peers and to share your views and planned actions, not just over coffee but at the end of every session.
- Each speaker has undergone a thorough and detailed session process covering: the objectives of their session, the three key messages they want to deliver and the impact they want you to make on your role and organisation.
- By using facilitated sessions, short sessions, Pecha-kucha along with fireside chats and panels the programme is ‘texturised’ to ensure you retain the information you learn.
- You will not only take away a useful toolkit from your learning but you will have helped develop it.
| We think this is how every conference should be put together. And after you attend this thought leading association event you will demand this of your next conference.
- Neil Skinner, Business Development Manager, The Law Society explains how one of the oldest and most well recognised membership brands in the world leverages their influence to offer significant value to members, and revenue to the Society by the use of an effective Affiliate Programme.
- Karen Doran, Director, ConsultCIH, Chartered Institute of Housing discusses how the institute has used its’ knowledge and experience to enter and succeed in a saturated consultancy market and how this may be a viable option for you.
- Catherine Spence, Events Manager, Council of Mortgage Lenders explains how they attract almost 2000 guests to their two large dinners and two large lunches with less than 20% of members paying for their own tickets.
- Nigel Steffens, CEO, The Federation of Screen and Digital Printers Associations presents the federation case study.
- Sharron Gunn, Executive Director, Commercial, Institute of Chartered Accountants in England and Wales presents the institute case study.
- Paul Smee, Director General, Council of Mortgage Lenders and Mark Boleat, Chairman, Association of Labour Providers and Chairman, UK Social Data Services share their knowledge and experience during a 'fireside' chat with the audience.
- Mark Palmer, Managing Director, OEE explains how the arrival of a new CEO at the Recruitment & Employment Confederation has led to existing practices being challenged and the development of a brand new operating model. Using Lean principles the new operating model has greatly enhanced the customer experience for REC’s members.
- Mark Levin, Director, BAI discusses some of the practical challenges organisations have faced when refocusing some of their products and services.
- Nina Harman, Head of Conferences, Events and Exhibitions, Chartered Institute of Personnel and Development will lead the conferences and exhibitions discussion at the table mash-up.
- Senior association professionals discuss how they have leveraged their data to provide value to members and income from members and non-members.
- So you think you’ve secured a great deal from a commercial venture and you are a top negotiator? Or perhaps you just want to see what other people’s Commercial Contracts look like and to benchmark yourself against them. If so then this will be a key session for you. Using actual commercial contracts signed by associations, you will be able to see and discuss how commercial other associations are; and therefore, how commercial you really are.
- Keynote of the Leadership Summit - Introducing findings of the latest association governance research.
- Unique sessions to discuss your challenges and benefit from solutions proposed by your peers within the Leadership Summit.
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