Dr Elling Hamso, Managing Partner, European Event ROI Institute
Dr Elling Hamso Managing Partner European Event ROI Institute
Elling Hamso is a Meeting Management Consultant and Managing Partner of the European Event ROI Institute. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He is a member of the European Council of Meeting Professionals International (MPI) and was ranked 5th on Conference & Incentive Travel magazine’s 2006 list of the most influential people in the UK meeting and event industry. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
09:45
Keynote Presentation: The challenges and growth potential for associations
Isabel Bardinet heads one of the most respected and highly successful associations in Europe. This keynote presentation gives you an insight in to how both national and european associations can and should develop together, and in their own right. Specifically she will address:
Forging connections between national and international member associations
Enhancing and developing leadership within associations
Capitalising on the growing advantages of belonging to a professional association
Isabel Bardinet, Chief Executive Officer, European Society of Cardiology
Isabel Bardinet Chief Executive Officer European Society of Cardiology
Isabel joined the meetings industry in 1988 when she entered SOCFI, a French PCO company where, until 2002, she organised national, international and governmental congresses, and presented many international bids. In 2002 she joined the Palais des Congrès de Paris as Executive Sales Director and actively participated in the creation and development of the “Leading Venues of Paris”. In 2005, she joined the European Society of Cardiology (ESC) to become the Congress Division Director. The ESC organises over nine congresses a year, including the largest medical congress in Europe and biggest cardiovascular diseases congress in the world. In October 2009 Isabel was appointed CEO of the ESC.
10:30
Refreshments, Networking & Exhibition
11:00
Conference and Event Management Track
Track Chairman:
Dr Elling Hamso Managing Partner European Event ROI Institute
Dr Elling Hamso Managing Partner European Event ROI Institute
Elling Hamso is a Meeting Management Consultant and Managing Partner of the European Event ROI Institute. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He is a member of the European Council of Meeting Professionals International (MPI) and was ranked 5th on Conference & Incentive Travel magazine’s 2006 list of the most influential people in the UK meeting and event industry. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
11:00
Raising the game of association events – Optimising revenue streams and minimising operational costs
Bringing strategic value through targeted membership events
Targets & risks in the downturn and their effect on ROI
Ian Adams, Chief Executive The International Bunker Industry Association
Ian Adams Chief Executive The International Bunker Industry Association
Ian Adams has been involved in the Shipping Industry since 1985 when he joined P&O Cruises
as an Engineering Cadet. Whilst with P&O Cruises he served both at sea and in the Technical
Department.
After a brief spell in the Petrochemical Industry he returned to the Marine Industry as a service
engineer with Deep Sea Seals, overseeing the installation of stern seals in dry-docks all over the
world.
Ian then joined Hamworthy KSE as a Sales Executive, responsible for Sales in the UK, Greece
and latterly Cyprus.
Ian was appointed Chief Executive of The International Bunker Industry Association in
February 2009, after having been its Secretary-General for seven and a half years.
Ian is a Fellow of the Institute of Marine Engineering Science and Technology, he has served as
a Council Member, and is a Vice President of the Southern Joint Branch (UK).
11:45
Developing new concepts in association events and conferences to increase ROI and financial sustainability
Tackling changes and developing new services in association events and conferences to meet professional development needs and to drive membership
Illustrating significant change management developments which have taken place over the course of the last two years
Establishing a sustainable financial model: balancing charitable versus commercial remit
Developing a global offering
Johanna Czako Manager, Event Production & Services The Institution of Engineering and Technology
The IET is an International member association with over 3,000 events per year.
Johanna Czako Manager, Event Production & Services The Institution of Engineering and Technology
Johanna joined the IET in 2007 and heads up the Event Production & Services department managing a varied portfolio of international events, conferences and awards. Johanna has over 10 years experience in conference and event production and management across both commercial and non-profit sectors working across a wide range of technology intensive areas including pharmaceuticals/healthcare, manufacturing, communications, transport, and now engineering. Johanna was born in Austria and grew up in Germany and has lived in the UK for the past 10 years.
11:00
Membership Value, Retention and Recruitment Track
Track Chairman:
Janice Liverseidge Membership and Marketing Director Royal Society of Medicine
Janice Liverseidge Membership and Marketing Director Royal Society of Medicine
Janice is the Membership, Marketing and Communications Director at the Royal Society of Medicine, a post she has held for the last five years. She began her marketing career with the Financial Times and has also held positions within Lloyds TSB, BMA Services Limited and Jardine Insurance Services Limited, where clients included high profile membership organisations.
Before joining the RSM, Janice worked for the leading direct marketing agency Rapp where she was responsible for a number of financial and charity clients.
Janice is a Fellow of the Institute of Direct Marketing and Member of the Institute of Tour Guiding as a London Blue Badge Tourist Guide.
11:00
Does it have to be an uphill battle? Gaining ground and gaining and retaining new members
A case study from one of the leading professional associations on their approach to increasing membership.
Successes and failures in member acquisition and retention strategies
Driving extra value to your membership
Learning from the tried and tested examples of best practice
Janice Liverseidge, Membership and Marketing Director Royal Society of Medicine
Janice Liverseidge Membership and Marketing Director Royal Society of Medicine
Janice is the Membership, Marketing and Communications Director at the Royal Society of Medicine, a post she has held for the last five years. She began her marketing career with the Financial Times and has also held positions within Lloyds TSB, BMA Services Limited and Jardine Insurance Services Limited, where clients included high profile membership organisations.
Before joining the RSM, Janice worked for the leading direct marketing agency Rapp where she was responsible for a number of financial and charity clients.
Janice is a Fellow of the Institute of Direct Marketing and Member of the Institute of Tour Guiding as a London Blue Badge Tourist Guide.
11:45
Membership added-value – Developing key services to members and growing your membership base
Strategies and tactics, in an economic recovery situation and using the experiences of the downturn
How to segment and understand your membership base to maximise growth
Looking at the opportunities for growth and diversification outside the core membership base
Capitalising on the opportunities of the downturn
Adding value for members and building closer relationships with them
Secrets to keeping the membership buoyant - examples of best practice
Members’ incentives – do these really work or is it eroding the bottom line?
Solutions and advice for long-term member retention
Anna Hedrzak Head of Membership, Sales and Marketing European Wind Energy Association
The speaker has recently taken up a position with MCI Group, and will present based on her experience with the EWEA and before.
Anna Hedrzak Head of Membership, Sales and Marketing European Wind Energy Association
Anna Hedrzak has over 12 years of professional experience in the areas of sales, marketing and management. Anna recently held the position of Head of Membership and Sales Unit at the European Wind Energy Association, responsible for sales revenue, membership recruitment and retention and member services.
She has recently joined MCI, a global association, communications & event management company as External Relations Manager. She is assisting the associations to become more successful and grow their revenue.
She also worked in New Business Development at the Economist Group and as Sales and Marketing Director at the translation agency GET IT. Anna is also working as a management, sales and soft skills trainer. She holds a Masters degree in English Philology and is following the MBA programme at the Open University.
12:30
Lunch Break
12:30
Seated Lunch & Discussion
13:15
Coffee, Exhibition & Networking
14:00
Workshops
14:00
Part One
14:00
WORKSHOP A: Creating successful conference marketing campaigns - Using online technology and social media for promoting events
Creating a clear end-point that will form the bedrock of your marketing strategy.
Defining your audience, how you are going to interact with them, when and how you are going to talk to them.
Being creative and compliant.
What are the new networking tools; should you be using them and what can you expect when from the people with whom you connect.
How online technology enables you to connect with your members and community, and how to turn this into a beneficial relationship.
Understanding the implications of the new marketing landscape – how social media are forcing organisations to develop inbound rather than outbound marketing skills.
Hellen Beveridge, Director, Pure Rocket Science
Hellen Beveridge Director Pure Rocket Science
From direct and digital marketing to public relations, research to event management, Hellen Beveridge’s career has covered a wide range of marketing communications disciplines. Starting as a senior research editor with the world renowned World Advertising Research Centre 20 years ago, she progressed from editorial and research roles in a specialised publishing environment to senior marketing management, via events management and business development to her current role as a pioneer of connective marketing practice.
She has worked with all kinds of clients, including commercial companies, NGOs, local authorities, trade unions and membership organisations, dealing with the development and production of everything from membership research and recruitment, direct and digital marketing, websites, social media and exhibitions.
Hellen was made a Fellow of the Institute of Direct Marketing in 2008.
14:00
WORKSHOP B: Sponsorship & exhibitions - Show me the money!
The world has changed forever and “business as usual” is a thing of the past. Obtaining sponsorship and support for meetings is like getting blood from a stone, and the new economic climate requires a more creative and professional attitude.
Survival tools for acquiring sponsors and exhibitors
Practical examples of successful financial support for conferences
The business attitudes and language necessary to gain sponsorship & exhibitor buy-in
New approaches and creativity for financing and organising association events
Linda Pereira, Managing Director, CPL Events
Linda Pereira Managing Director CPL Events
Linda Pereira is the senior partner and CEO of the L&I Communications Group, and Executive Director of CPL Events. Respected internationally as a speaker she has lectured in countries such as Italy, Spain, Russia, Egypt, Cape Verde, United Kingdom, Dubai, Spain and The Netherlands. She has worked on the major events which marked the last 30 years from EXPO ’98, EURO 2004, and events for three EU Presidencies among others. Linda is passionate about associations and sits on a variety of association boards herself. She is particularly active in the professional associations in her own field. Linda is also a consultant to a variety of associations and international tourism boards. In 2008 she was considered one of Portugal’s five most influential people in the industry and received the education award from IAHMP. In 2009 she received the medal of honour for positive entrepreneurship in Portugal for her commitment to promoting culture and heritage and for CSR initiatives.
14:00
WORKSHOP C: How to deliver more profitable and better events for your organisation - focusing on adding member value
With real-life case studies you will be shown how to increase the efficiency of your events department, and how this supports and reaffirms your service and value for members, and raises the profit from your events portfolio.
How the commercialisation of events’ teams products is more important than ever
Effecting successful change within your association for a more commercial approach to your events
How to spot when your events team are doing unnecessary things
Embracing the wider world – how and when to target non-members
William Thomson, Event Consultant, Gallus Events
William Thomson Event Consultant Gallus Events
After setting up an exhibition department for a commercial conference company in 2003, William has successfully reengineered the events departments at two of the UK’s largest financial services trade associations and Europe’s largest membership organisation. William has organised over 500 events in the UK and abroad. William consults for not-for-profit organisations that are looking to release the potential from their events. As a recognised industry trainer and author of "commercialising your not-for-profit events", William understands the need for a strategic approach to commercialisation and change.
14:00
WORKSHOP D: From policy to practice - Developing member networks and operational tactics to ensure membership value
The Professional Associations Research Network (PARN) and the MemberWise Network will facilitate a unique session dedicated to the implementation, improvement and development of member networks.
Cutting-edge member-network and online social networking-specific research findings and results
Snap-shot of what is happening (from a member network perspective) both within the sector and during the economic downturn
Share practical case studies and good practice examples
Practical ‘How to’ session that will enable delegates to creating, improve or re-visit the effectiveness of existing member networks
Clever tactics/tips that can enable your member networks to develop and grow
An open ‘member network surgery’ that will enable Congress delegates to share good practice
Richard Gott, Founder, The MemberWise Network
Richard Gott Founder The MemberWise Network
Membership Expert, Richard Gott, has worked within the association sector for over ten years and has worked for a number of high profile organisations including the College of Optometrists and the British Dental Association (BDA). Richard is Professional Associations Research Network Steering Group Member, a Member of the CPD Forum and Founder of The MemberWise Network, a free-to-join network that represents over 600 membership organisations and associations, that provides much-needed practitioner-based insight, information and advice. He has fast become a well-known and respected speaker within the sector due to his unique ‘insider’ practitioner-led lectures and seminars.
Stine Bang, Events & Member Relations Coordinator, Professional Association Research Network
Stine Bang Events & Member Relations Coordinator Professional Association Research Network
Stine manages events and membership at the Professional Association Research Network (PARN). PARN is the centre of knowledge and expertise on issues relating to professionalism and professional bodies. PARN conducts research in areas such as governance, ethics, continuing professional development (CPD), regulation and professional standards, membership, strategy and operations, and equality and diversity. Stine has organised events such as “The Future of Member Networks” and “Fairer Access to the Professions”.
14:00
WORKSHOP E: Understanding requirements & planning your members’ professional development
This workshop will help you, as part of your own professional development, to consider the CPD needs of your members and how you can consider a range of opportunities that will support their diverse needs.
You will be introduced to supported online learning as CPD and use some of The Open University’s portfolio of courses to help you develop your creative thinking and consider the issues of designing online learning as part of a successful and “virtual” team
How CPD programmes are so important for associations and their members
CPD learning opportunities that will fly
Designing bespoke learning courses to enhance your membership base and increase the CPD opportunity range
How you can use collaborative tools to enhance members’ engagement
Simon Rae, Lecturer in Professional Development, The Open University
Simon Rae Lecturer in Professional Development The Open University
Simon has worked for 35 years in the field of providing learning through the use of ICT and his vast experience is based on his longstanding involvement in the development and evaluation of online teaching and learning. In the OU’s Centre for Professional Learning and Development he is responsible for developing CPD courses for individual and corporate customers utilising Open University resources and methodologies. These include courses on Effective Teamwork, Collaboration in the Construction Industry and Marketing. Simon’s research experience includes European projects, researching the provision of international business studies and eAssessment. He has a Masters in Open and Distance Education.
Dr David Robinson, Business Development Manager, The Open University
Dr David Robinson Business Development Manager The Open University
David has spent over 25 years in business working with a wide range of organisations in marketing and training. In the OU, over the last 4 years in his responsibility for the OU’s partnerships with Professional Bodies, he manages a network of over 80 Associations, supporting their CPD needs for members and introducing the wide range of Open University professional development opportunities and online courses that Association members can use to aid their skills development. As part of his own CPD, he is studying for an OU Masters in Online and Distance Education.
This session is a continuation of the earlier session, not a repeat. It is not suitable for delegates to switch from one workshop to another half way through.
17:00
Close of Workshops
Congress Dinner
17:00
Congress Gala Dinner - Sponsored by Seoul Tourism Organization
17:15
Coach Transfer from congress venue to dinner
17:45
Drinks Reception
19:00
Dinner
22:30
Coach Transfer to Congress venue
Congress - Tuesday 13th July
08:00
Coffee, Pastries, Networking & Exhibition
09:00
Plenary
09:00
Introduction from the Congress Chairman
09:05
Where is the ROI for your members and your organisation in the next five years?
With online networks created every day and commercial information providers offering high-value subscription services, conferences & training, associations are being challenged from all sides to deliver Return on Investment on their membership, products and services..
Panel members will give their opinion of how
associations will need to deliver for their members to sustain a leading
position and fundamental relevance in their field.
Each panel member will present for 10 minutes thereafter delegates will be placed into working groups to discuss and debate amongst each other issues around what they have just heard. After 20 minutes of discussion and debate, each working group will raise questions to the panel.
Martin Lewis, Managing Editor, CAT Publications Ltd
Chairing the Panel Session
Martin Lewis Managing Editor CAT Publications Ltd
Martin Lewis is Managing Director of CAT Publications Ltd, publishers of Meetings & Incentive Travel magazine, Association Meetings International magazine, the Worldwide Convention Centres Directory, www.meetpie.com and organises The Meetings Industry Marketing Awards and The Meetings & Incentive Travel Industry Awards, which has raised more than £700,000 for Save The Children.
Martin gained his experience as a journalist in a broad spectrum of positions after starting as a sports reporter and arrived in the conference business by accident in 1981. With colleagues he launched Meetings & Incentive Travel magazine in 1987 – voted the UK’s number one meetings magazine every year for 15 years - and formed his own company, Conference And Travel (CAT) Publications.
Simon Bowen, Director of Membership Support and Services, The British Psychological Society
Simon Bowen Director of Membership Support and Services The British Psychological Society
Simon has over ten years experience working for two professional bodies, the Royal Institution of Chartered Surveyors (RICS) and the British Psychological Society (BPS). His experience at RICS focussed on global development, from the establishment of local offices through to university accreditation and training.
For the last two years Simon has worked for the BPS and is responsible for membership growth and the development of member services. Simon has an MBA from Warwick Business School and is a member of the Chartered Management Institute.
Dr David Robinson, Business Development Manager, The Open University
Dr David Robinson Business Development Manager The Open University
David has spent over 25 years in business working with a wide range of organisations in marketing and training. In the OU, over the last 4 years in his responsibility for the OU’s partnerships with Professional Bodies, he manages a network of over 80 Associations, supporting their CPD needs for members and introducing the wide range of Open University professional development opportunities and online courses that Association members can use to aid their skills development. As part of his own CPD, he is studying for an OU Masters in Online and Distance Education.
Dr Elling Hamso, Managing Partner, European Event ROI Institute
Dr Elling Hamso Managing Partner European Event ROI Institute
Elling Hamso is a Meeting Management Consultant and Managing Partner of the European Event ROI Institute. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He is a member of the European Council of Meeting Professionals International (MPI) and was ranked 5th on Conference & Incentive Travel magazine’s 2006 list of the most influential people in the UK meeting and event industry. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
10:45
Refreshments, Networking & Exhibition
11:15
Conference and Event Management Track
Track Chairman:
Dr Elling Hamso Managing Partner, European Event ROI Institute
Dr Elling Hamso Managing Partner European Event ROI Institute
Elling Hamso is a Meeting Management Consultant and Managing Partner of the European Event ROI Institute. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He is a member of the European Council of Meeting Professionals International (MPI) and was ranked 5th on Conference & Incentive Travel magazine’s 2006 list of the most influential people in the UK meeting and event industry. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
11:15
Webcasting and online learning - An added-value for members and potential revenue stream: a true driver of educational value
Quirine Laman Trip Group Business Development Director Kenes Group
Kenes Group is a PCO and AMC company based in Switzerland
Quirine Laman Trip Group Business Development Director Kenes Group
Quirine has 20 + years industry experience, (globally active as PCO, Association Manager and in Strategy Development) and 12 years as strategic management consultant for knowledge rich organizations. In the forefront of planning for meeting improvement. Currently responsible for the further business development of the Kenes Group including off line and on line knowledge based exchange.
12:00
Reaping the major benefits through ‘Change Management’ during the economic downturn
Developing new approaches to make a huge difference to delivering strategic events for members, value for money, and increased professionalism.
A new perception of value and the bottom line, taking the British Psychological Society annual conference as a case-study of best practice.
How significant changes in systems, management and structures make a huge difference to the bottom line and ROI
Building a case for new ways of thinking and moving established goalposts
Simple measures to really make the difference
Ruth Raven, Conference & Events Manager The British Psychological Society
Ruth Raven Conference & Events Manager The British Psychological Society
Ruth has worked in the events industry since 1997, starting as a Conference Organiser at AstraZeneca Pharmaceuticals – a world away from the not-for-profit sector where she currently works, as Conference & Events Manager at the British Psychological Society. Ruth has been in this role since June 2005 and has seen a great deal of changes in the organisation during her five years there. In between these two roles she has worked at a venue finding agency and for the NHS Modernisation Agency as an Assistant Conference Manager. Outside of work she enjoys relaxing holidays, Italian food and watching motorbike racing!
11:15
Association Development & Growth Track
Track Chairman:
John Hall Senior Partner, Hall Associates Europe LLP
John Hall Senior Partner Hall Associates Europe LLP
11:15
Professionalism – the ABC for success in increasing association profiles and enhancing products and services
Building and supporting professionalism in associations to secure their reputations
Embedding professionalism as the linchpin to increasing association profile and enhancing products and services
Internal reality vs external image – getting this right across all areas
Your workforce – what image is being portrayed to members by the face of the association?
Practical and timely solutions in a competitive and changing working environment
Susie Kay, Managing Director The Professionalism Group
Formerly: Director of Professionalism in IT, British Computer Society; and Head of Professional Development, Association for Project Management
Susie Kay Managing Director The Professionalism Group
Susie Kay is the Founder and Managing Director of The Professionalism Group which is working to promote an understanding of the benefits of professionalism for all sectors of the economy.
She has she spent the last 20 years working with and advising professional bodies. She was recently appointed as the first Director of Professionalism in IT for the British Computer Society and was previously Head of Professional Development for the Association for Project Management. She has developed and implemented professional standards for various associations and has worked internationally with strategy groups addressing the issues surrounding professionalism, both for the European Union and as a member of the Certification Board of the International Project Management Association.
12:00
Management tools – Installing performance management tools for strategic association growth
The tools managers can use for measuring and driving membership activity to engage and retain members, drive for high performance and determine which strategies really make a difference
The application of tools throughout a membership organisation to build a full picture of what is happening
Understanding the value you can gain from introducing performance management tools
Are you ready? How to assess if you are ready to invest and install in a performance management system
Sue Froggatt, Sue Froggatt Training & Consulting
Sue Froggatt
Sue Froggatt Training & Consulting
Sue is a leading expert on membership recruitment and retention and well known by many working in membership teams around the UK.
Over 1,600 people have attended her seminars and other events that she regularly runs on these and related topics.
Sue is a regular conference speaker and was a founder member of the UK Professional Speakers Association. She initiated the 2008 Membership Development Survey with international partners to help associations benchmark their activities. In 2005 she founded the Membership Development Awards and regularly writes for the press on membership issues.
She has over 20 years experience working in the education, training and personal development sectors. She started her career in market research and marketing IT services, working in the UK and Australia. However 10 years ago she decided to specialise in working exclusively with membership associations.
12:45
Lunch Break
12:45
Seated Lunch & Discussion
13:30
Coffee, Exhibition & Networking
14:15
Conference and Event Management
14:15
Which event technology? Navigating the rapidly evolving offerings to avoid expensive mistakes and increase efficiency
New systems are launched and functionality developed every few months – be sure that you are taking advantage of the time-saving and value-added opportunities or considering all the systems available when selecting a new or replacement system.
Key new registration functionalities available
Event management tools
Important considerations when choosing technology tools for your events
Evaluating functionality and suppliers - working through the minefield of choices and expectations
Upgrading and Replacing – when to switch
The challenges of integration
Key steps to successful implementation
Philip Haines, Founder Events Technology Index
Philip Haines Founder Events Technology Index
Philip has been involved in the travel and meetings industry for 40 years. He has worked for leading agencies and technology companies, in the UK and North America, buying and selling a number of them.
He has served on the PATA (Pacific Asia Travel Association) Advisory Council, was Vice-Chair of their Marketing Council and was keynote speaker at the inaugural World Conference on Information Technology and Tourism. He is a Fellow of the Tourism Society.
He currently owns and runs Hainesnet Ltd (www.hainesnet.com) which advises event technology companies on sales and acquisitions, runs specialist events in the music industry, and publishes the Events Technology Index (www.eventstechnologyindex.org) a community website for users, procurement professionals and suppliers of events technology.
15:00
Developing events in a newregion using non-association partners,for membership and regional growth
Tamlynne Wilton brings to this session the experience of the Foundation for Professional Development,SouthAfrica,in organising a series of International and National conferences on AIDS and other healthrelated subjects, over a whole decade.
How an international association through its events, grew its membership over 10 years in a region with no regional/national presence
How a PCO business of a foundation with authoritative expert knowledge and resources can bring unique benefits
How you might consider delivering a service to your smaller associated organizations, bringing to them the benefits of your strengths, and strengthening your broader field
How to use an international event as a catalyst to develop not only an international society, but developing substantial in-country capacity in a developing country to organise major events
Tamlynne Wilton Head, Conference Management Division Foundation for Professional Development
The foundation is a charitable organisation based in Pretoria, South Africa.
Tamlynne Wilton Head, Conference Management Division Foundation for Professional Development
With her expertise being project management, strategic and creative conceptualisation, business development, negotiation and marketing, Tamlynne found her niche as the Head of FPD Conferences and Special Events, creating and implementing fresh ideas and creative concepts.
Tamlynne is extremely passionate about business development as is evident in the way she channels her energy towards expanding FPD Conferences beyond South African shores. Along with her enthusiasm and optimism, the organisation is reaching worldwide standards and stature. Tamlynne is currently studying towards a BA degree majoring in psychology, sociology and international relations and has also obtained qualifications in Event and Conference Management, Travel and Tourism, negotiation skills and holds over a decade of experience in the industry, both locally and internationally.
14:15
Association Development & Growth
14:15
Membership data – A key asset or potential liability?
This session will address how to protect the value of this important asset to your association and avoid significant fines and even imprisonment; including a successful case study of an association that governs the international sport of eventing in the UK.
Data – a key business asset which needs careful protection
Current threats and risks to membership data
Avoiding the seven deadly sins of data governance
Summary of simple steps to achieve optimal protection
Lisa Bentall, Co-founder Data Quality Management Group (DMQ)
Lisa Bentall Co-founder Data Quality Management Group (DMQ)
Lisa is a co-founder and director of DQM Group Limited, with responsibility for the company’s compliance and security auditing programmes. DQM works with leading organisations including BT, Yell, Experian and the Royal Mail to ensure that their data is adequately protected from both internal and external threats. Lisa is a qualified ISO27001 Lead Auditor and has extensive experience advising companies of all sizes on the requirements of the Data Protection Act 1998 and other associated legislation.
15:00
Pricing to Value - Knowing the value of your products
Price/Value Equation – why pricing is not about costs but about benefits
Understanding the value demanded by your membership to deliver new members and retain existing ones more easily
Factors affecting price – 8 points to bear in mind when designing a price structure
The price waterfall – what it is, and why it is important to understand when structuring pricing models
What do your members value? Methods for understanding and delivering valued benefits to keep your membership loyal
Mike Smith, Director Red Page
Red Page is a marketing and pricing consultancy
Mike Smith Director Red Page
Michael Smith has worked in strategic marketing for over 20 years. His career includes spells at law publishers Butterworths and Informa Publishing Group, where he was Group Marketing Director. Most recently he was Marketing and Business Development Director for the business publisher Kogan Page and now runs Red Page Ltd, a pricing and positioning consultancy with clients across the UK. Michael’s particular expertise is in branding, positioning, customer communication and strategic marketing planning. As Mike says, “price should be irrelevant. If people query your price, you’ve not done a good enough job of communicating or delivering your value.”
15:45
Closing Plenary Session
15:45
The Association Congress Online Network - How it has been used and how to gain from it after the event
Case studying the Association Congress's use of social media for marketing the event and providing valuable networking in the lead up and during
An analysis of how the Pathable networking tool has been used by delegates and the speakers in the lead-up to the congress, and how to gain most from it
in the months following. Information on how to download the presentations and speakers papers.
Damian Hutt, Executive Director Association Resource
Damian Hutt Executive Director Association Resource
Damian has spent 22 years in event management and development, including 8 years as head of Professional Conference Organising service of Informa and IBC Conferences, worldwide. He headed up the association services division, running associations, and developing association conferences into large-scale un-rivaled events. Damian brings to this course his experience in applying proven best-practice and skills that grow association conferences
16:00
Congress Chairman's Closing Remarks
Dr Elling Hamso, Managing Partner, European Event ROI Institute
Dr Elling Hamso Managing Partner European Event ROI Institute
Elling Hamso is a Meeting Management Consultant and Managing Partner of the European Event ROI Institute. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He is a member of the European Council of Meeting Professionals International (MPI) and was ranked 5th on Conference & Incentive Travel magazine’s 2006 list of the most influential people in the UK meeting and event industry. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
This is an optional post-congress session where delegates will be taken through the ROI calculator, to estimate the potential Return on Investment from attending this congress, taking into account the costs of attending and all the potential benefits from the business impacts due to applying what each individual delegate will have learnt over the two days.
The session will help you focus on how you can apply what you have learnt, and make a real difference to your performance and organisation.
Dr Elling Hamso, Managing Partner European Event ROI Institute
Dr Elling Hamso Managing Partner European Event ROI Institute
Elling Hamso is a Meeting Management Consultant and Managing Partner of the European Event ROI Institute. He has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He is a member of the European Council of Meeting Professionals International (MPI) and was ranked 5th on Conference & Incentive Travel magazine’s 2006 list of the most influential people in the UK meeting and event industry. Hamso is a Management Sciences graduate and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
