International & European Associations Congress 2013
Workshop Details 
  • Workshops take place on Wednesday 24 April
  • The price per workshop is £199 up to 28 February and £249 from 1 March onwards
  • The venue is the Palacio Estoril Hotel
  • They begin at 08:30 and finish at 15:30
  • There will be refreshment breaks and a short lunch
  • To register click here
Choose from the following workshops 
Workshop A - Strategic Global Association Growth
Terrance Barkan CAE, Founder & Chief Strategist, GlobalStrat LLC

Associations world-wide are looking to new, international markets to grow members, attract more meeting delegates and expand the relevance of their organization. Globalisation is the driving force that creates exciting new opportunities for associations that have global growth objectives. Growth, however, needs a strategy behind it to ensure associations can build in a sustainable long-term manner. Based on original research, data and more than 20 years of international association management experience, this workshop will help you build a global growth strategy for your association.

After participating in this session, you will:
  • Learn what are the 5 major trends driving globalization for associations
  • Identify what are the most common obstacles to international growth and how to overcome them
  • Be able to define what “success” looks like for your organization
  • Understand the pros and cons of different business models
  • Define a complete versus collaborate approach for new markets

Workshop Topics:
  1. Should your association “Go Global”?
  2. How to define and measure “Success”?
  3. What is a “Global Mindset”?
  4. Business Models - pro’s and con’s
  5. Emerging threats and competition to global associations
  6. How to measure market potential?
  7. Legal issues
  8. Governance
  9. Staffing, training and implementation issues

Workshop B - Bidding for International Congresses
Linda Pereria, Executive Director, CPL Events

Bidding for an international congress demands commitment and effort by all parties involved in the process and requires a dedicated course of action. From analysis to developing the business plan, the strategy, the negotiation and marketing, as well as the costs related to presenting a bid are very often underestimated and it is vital that all stakeholders involved understand their responsibilities and commit wholly in order to put together a successful bid submission. 

Today bidding is ferociously competitive and this workshop will analyse bidding from A to Z and provide you with insights on:
  • Understanding the needs of stakeholders
  • Involving the Ambassadors
  • Creating the tender document
  • Teamwork in the destination
  • Designing the business plan
  • Compliance versus innovation
  • New trends in bid assessment
  • Hidden agendas

Module 1– Introducing the Bid – what is a bid?
  1. Why bid for a congress?
  2. Who are the stakeholders?
  3. The benefits for the client
  4. The benefits for the destination
  5. SWOT Analysis
Module 2 – Analysing the Bid Criteria
  1. Understanding the criteria
  2. Establishing organising committees
  3. Establishing the bid team
  4. Allocating roles and responsibilities
  5. Creating the business plan
  6. Managing the project
  7. Legal and tax issues
  8. Marketing and lobbying
Module 3 – Producing a winning bid proposal
  1. The bid components
  2. Formal response
  3. The decision-making process
  4. Presenting the bid
  5. Site inspections: what they are not!
  6. What next?
  7. Case studies – some horror stories
This workshop is for those bidding to host an International or regional conference/congress, and is not open to PCOs and AMCs


Workshop C - Developing Successful Hybrid Events
Ruud Janssen, CMM – Digital Strategist; Nomad and Association Consultant, TNOC

Planners must be strategically involved in the construct, design, and layout of the Hybrid Event programming process. This process starts with a basic understanding of the Hybrid Modules, the process and successful Hybrid Event case studies. In this initial course, participants will be introduced to the various areas of programming and the initiatives involved in successful planning and management of a Hybrid Event. Discussion will focus on Hybrid examples, corporate strategies, and best practice methods that make major contributions to a successful hybrid event experience.

After participating in this session, you will be able to:
  • Acquire an understanding of the major components of a hybrid meeting.
  • Recognize and articulate the benefits of hybrid events
  • Demonstrate ability to construct a hybrid event process and timeline.
  • Identify and establish a functional team for a hybrid event project.
  • Be able to apply the basic Hybrid Event Modules and Models.

Module 1: Introducing Hybrid Meetings – What is a Hybrid Meeting 
  1. Discovering the Benefits of Hybrid Meetings
  2. Benefits to Meeting Professionals
  3. Benefits to Onsite Planners
  4. Building Blocks of Hybrid Events: Spaces, Audience, Configurations, Technology, Format Types, Role of Communication in Live and Hybrid Events
Module 2 – Hybrid Event Process – Strategy
  1. Define Meeting Objectives
  2. Consider External Factors
  3. Develop a Budget
  4. Measure Success
  5. Analyze Your Audience
  6. Outline Your Event Execution Strategu
  7. Pre-Production: Pre-Event Marketing, Content Design, Digital Communications, Speaker Selection and Briefing, Engagement, Key Hybrid Team Roles, Security and Data Privacy, Metrics and Reporting
  8. Onsite Post-Event

International & European Associations Congress 2013

 

Useful Links


Register
Book a stand

Contacts


Registrations, Joana Ramalho (CPL Local PCO)
T: +351 21 400 35 40
E: registrations@associationresource.org

Colin Bradbury, Exhibiting & Sponsoring
T: +44 797 363 2662
E: colin@associationresource.org

Part of the

Organised by

© Copyright 2013 Association Resource  |  Terms & Conditions  |  Privacy Policy